Fiat Publicitas volume no. 3 december 1926, is a collection of various FIAT advertising illustrations.
In addition to dozens of advertising 'clichés', for use in the sales network and press, this publication contains important documents on the commercial strategies to be adopted, in which advertising plays a central part.
Index: 5. Coordination of efforts 7. Looking out for prospective customers 17. The Fiat Mark 19. Commercial vehicles plus Advertisements (touring cars) and Advertisements (commercial vehicles).
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