L'ALTRA ROSSA
IL ROMANZO DELLA DUCATI. DALLE ORGINI A VALENTINO ROSSI.
How did a small Italian brand (which built radios...) become a legend in the world? How did a company that produces 40,000 motorbikes a year manage to compete with Japanese giants that produce several million? How is it that the Borgo Panigale motorcycles have inflicted so many sporting blows on the Japanese giants?
Almost famous as Ferrari, the 'red' par excellence, and the object of an even more visceral and uncompromising cult among its devoted fans, Ducati is a combination of genius, imagination, talent and vision.
A brief sentimental history, written by someone who, like Turani, has always been fascinated by the magic of two wheels, traces the legend from its origins to the present day, revealing the secret of the perfect formula between technological excellence and the human factor that has made it a legend.
With its rich photographic content, L'Altra Rossa (The Other Red) tells the story of the most important steps in a true Made in Italy miracle: from the genius of engineer Taglioni, the man behind the desmodromic system and the trellis frame, to the fierce passion of the Castiglioni brothers, passing through Federico Minoli, the manager of the relaunch, and arriving at the era of Bonomi management and the arrival of Valentino Rossi.
And then there are the beautiful and inimitable motorbikes, Pantah, Monster, 916, 1098..., which have made and will make the people of Ducati dream forever.
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