The Land Rover was conceived by the Rover Company back in 1948 as an answer to the famous Willys Jeep, which was used throughout the Second World War. The Land Rover soon became an institution and an ambassadress of the British automotive industry across the world. Almost immediately, the potential of this small and agile multi-use vehicle was recognised and the groups of its users spread to the military, fire services, fuel companies; in practice to anyone who needed to go off-road. It didn’t take long for the success of the Land Rover to develop and diversify into numerous versions, bringing to life an entire family of variants, after which many body builders created even more special series, often single examples. Land Rover was able to save itself from the serious crisis that hit the British motor industry in the ‘70s, evolving through to today with the Range Rover and the Defender family vehicles.
There was no way such important vehicles couldn’t be in our series on the “Vehicles that made History” in a book that covers the genesis of the Willys Jeep to the various series that have spelt out the production of this legendary vehicle, including all the military versions and those built overseas.
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