The history of the Aston Martin brand narrated in first person by the new president of the company, Dr Ulrich Bez.
The work is not the common portrait of a brand, but rather a richly illustrated biography, which combines a unique "business case" with the personal memories.
The visionary Dr. Bez shares with the reader's own thoughts about the art and the future of mobility and, of course, his plans for the brand of car "coolest" of the world.
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