LAMBORGHINI. UNA STORIA SENZA LIMITI DI VELOCITA'
Telling the story of Ferruccio Lamborghini, of how he began in one of the many farming families in Italy during the early decades of the twentieth century and ended up creating one of the most prestigious automobile brands in the world, means telling the story of our country.
The scenario is common to many other stories: the ruins after the Second World War, the boom of 1960s, the arrival of modernity with its new business dynamics, the fear of the years of terrorism and hedonism of 1980s.
From Ferruccio's life to the current management, passing through the various models that have turned what was initially just a fantastic passion for engines into a status symbol of global luxury, talking about Lamborghini allows us to remember who we have been as Italians and, perhaps, to understand who we can be.
An attractive biography of Ferruccio Lamborghini on how he managed to become one of the most important entrepreneurs in the automotive industry.
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