The book traces more than a century of innovation and design of the BMW brand, acronym of Bayerische Motoren Werke, whose history dates back to 1913. Initially engaged in the production of aircraft engines, the company rapidly evolved, expanding its offering to include motorbikes and automobiles.
BMW: due passi avanti al futuro is not only a celebration of past successes, but also a vision for the years to come. BMW has always focused on innovation, exploring new technologies and alternative fuels with an eye to the future.
With the presentation of the Neue Klasse vision - a concept car foreshadowing future generations of vehicles - it confirmed its leading role in the automotive industry.
In an ever-changing world, BMW continues to maintain its position at the forefront, anticipating consumer needs and adapting to market challenges - a brand already "due passi avanti al futuro".
320 pages, with a rich photographic content. Text in Italian.
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