MOMO ITALY 50 YEARS 1964-2014


Man, racing driver, entrepreneur. Three terms that well describe Gianpiero Moretti, creator of Momo half a century ago, a company of Italian excellence in the production of steering wheels, racing... Read more
Publisher: Giorgio Nada
Language: English, Italian
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Price: โ‚ฌ 25,00
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Man, racing driver, entrepreneur. Three terms that well describe Gianpiero Moretti, creator of Momo half a century ago, a company of Italian excellence in the production of steering wheels, racing suits and car components from 1964 to today. The historic marque decided to celebrate this important anniversary with a book that covers the salient stages of its development and consolidation, as well as Morettiโ€™s long and prestigious motor racing career. The companyโ€™s association with Ferrari dates back to the โ€˜60s, when the Prancing Horse adopted Momo steering wheels for Formula 1; the prolific IMSA experience, first with the Porsche 935 and then the Ferrari 333 SP, to its current involvement in the official Momo team. Then there was the far-reaching production of steering wheels and rims for production cars and the lively, colourful advertising campaigns that branded half a century of communications. Those are just some of the chapters that comprise this book, born of close collaboration with the company.

Product specification

Binding
In hardback
Pages
200
ISBN / EAN
9788879116077
Publisher
Languages
English, Italian
Publication date
10/2014
Dimensions
27 x 30 x 2 cm

Additional information

Book type or Series
History; Racing

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