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NICOLA ROMEO

UN IMPRENDITORE DEL SUD ALLA CONQUISTA DELL'ALFA


1915-2015. One hundred years since the A.L.F.A. It is detected by engineer Nicola Romeo, a man of the South moved from business ideas that bind firstly to war production, rail, mining, aviation and... Read more
Language: Italian
Category:

1915-2015. One hundred years since the A.L.F.A. It is detected by engineer Nicola Romeo, a man of the South moved from business ideas that bind firstly to war production, rail, mining, aviation and automotive then.
Inside the vicissitudes of his Alfa Romeo, there are men and singular stories, politics, devalued shares and bank interest, and perhaps that idea a bit 'romantic about a man who believed in the potential of this company from the start.
Among very personal successes and alternate industrial vicissitudes, his figure stands out and stands at the head of a group with diverse activities in which they are incorporated establishments in the door and Pomigliano d'Arco.
His dream lasts a decade: just long enough to convert the A.L.F.A. to war production for the outbreak of World War I, and to see it revived for a new renaissance charge of commercial and sporting success.
Surrounded by men of other times: Ugo Stella, Giuseppe Merosi and Vittorio Jano at his side to the entrance of the state into the orbit of Gobbato Brand Management.
His Alfa enters the legend of the world of motorsport with drivers like Ascari, Campari, Sivocci, Wagner, Ferrari and Nuvolari: all artisans of the success of that brand established a bit randomly, joining the heraldic symbols of the Visconti of Milan.

Product specification

Binding
In paperback
Pages
114
Languages
Italian
Publication date
09/2015
Illustrations
83
Dimensions
20 x 20 x 1 cm

Additional information

Book type or Series
Biography; History

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