ABARTH
The new logo Abarth - which emerges in relief from the cover - invites the reader to look inside and leaf through this volume with its unusual format, which - through stunning b/w and colour photographs - illustrates the past and present of a glorious brand known worldwide.
The restyling of the logo has just been conceived, with the intention of making it more modern and aggressive, without affecting its original identity. The distinguishing element of the Abarth brand, its legendary scorpion, is an essential part of an invaluable legacy, a heritage of victories and passions from which one of the great cult phenomena of modern motoring was born.
Index: 03. An unconscious talent 07. The dawn of his career 11. First wins and first accident 15. The war and the Cisitalia experience 21. Birth of the Abarth & C. 29. Incessant growth 35. The decade of the turning point 51. Hunting for success 55. Small and bad: the 500 Abarth 59. The golden age 63. Make way for the queen: the 850 Abarth 67. Carlo Abarth: a winning character 71. Absolute domination 75. The daring return to the track 77. The 1970s 81. The Abarth project: the return of a legend 84. The strength of a symbol 89. The S2000 takes to the circuits 95. The Grande Punto Abarth is born
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