The Peugeot brand features a lion, the animal most emblematic of Africa. This association has not been limited to symbols, but from the origins of the motoring era has seen the Sochaux-based company land on the other side of the Mediterranean, later moving ever deeper into the heart of the Dark Continent.
And then, alongside the commercial successes, began the epic of great challenges, often led by extravagant lone heroes.
But it was with rallies and raids from the 1950s onwards that the myth of Peugeot as "Queen of Africa" was born, until the company's official sporting commitment led to the impressive series of triumphs in the Paris-Dakar and numerous other African rally-raids
The history and chronicle of this Peugeot presence in Africa, whose scene is made up of blazing tracks in the desert, uninhabited glades in the savannah, and treacherous marshes at the edges of forests, are told in this book through the testimonies of many protagonists and a selection of spectacular images.
Peugeot la mia Africa - Reine d'Afrique has 207 pages. Text in Italian and French.
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